It wasn't so long ago that unstructured free play was simply the norm during childhood. Children were given so much freedom to explore their world. Imagination and curiosity would be born from lengthy times of unstructured play, from simply being and sometimes from being bored.
Today childhood is very different, with busy schedules, overstimulation and screen time children use their imagination less than ever. It's a crisis that will truly be seen and felt as we see the mental health of the next generations emerge.
Thats why we are committed to offering developmental toys that inspire creative thinking and imagination. Encouraging children to explore their environment, their language and simply themselves.